5 Inspirations from Piyush Pandey, Ad Guru |

 The undisputed king of Indian advertising industry Mr Piyush Pandey has always been an inspiration to the young Indians. Having created the most number of award winning advertisements, he has had a roller coaster ride in his career so far, until he finally settled in an area that he loved. Let’s have a look at some of the interesting and inspiring facts about Piyush that makes him the most desired person in the ad arena by the corporates.

 Influence 
The kind of influence which Piyush has created in his industry is unmatched to any other person. He has been rated as the most influential person in the Indian advertising Industry consecutively for the last eight years. The dedication and passion he puts in his work daily is something we must try to imitate.

Love what you do
Piyush started his career as a cricketer. He has played Ranji trophy for Rajasthan and then became a tea tester on the advice of one of his very close senior who also worked for the same company. The job wasn’t exciting unless Piyush found his true calling in being in the creative department of an advertising agency.

Connect with people 
The fact that his ads are so famous and better than his competitors is because he can connect well with the masses and this ability he feels will keep an individual ahead in the race. As a part of his job, Mr Pandey had to carry out extensive research on consumer behaviours and this helped him design some of the most creative ads.

Patience
When Piyush joined O&M, he asked his supervisor as to when can he become the creative head of the country? Patience was the answer he got. Piyush learnt the lesson quickly. Instead of focussing on becoming the creative head, he focussed on delivering quality work. His priorities were set and refined and eventually he became the national creative head of O&M.

 Designed Modi’s election campaign. The surprising clean sweep by BJP in the last general elections was somewhere credited to Piyush. He was appointed to design the election campaign for Narendra Modi. Prasoon joshi was also with him in this and the lines like “acche din ayenge” were the work of this duo.